* (Conference hours vary each day. For a full conference schedule, please visit BEA’s web site -- http://bookexpoamerica.com

BookExpo America continues to feature a number of new initiatives for the 2001 event which have been developed with an eye towards the future in mind. BookExpo America is committed to act as a flexible springboard for all market constituents to conduct business, as a collegial classroom to educate and inform, and as a marked foundation to communicate industry trends that will lead to the prosperity of all members of the book community.

 BEA continues targeted programs which have been in the works since the end of the successful ‘00 event to assure a successful convention for everyone. This year the BEA show floor will again feature the Spanish Language Pavilion: Sponsored by Criticas, the Licensing Arena, and the Electronic Publishing & Technology Pavilion: Sponsored by the Open eBook Forum. As always we’re pleased to continue to bring the venues, which will also give you the opportunity to see the latest authors who plan to take the world by storm.

As you’ll note in the attached press release, Wynton Marsalis, Isabel Allende, John F. Welch, Quincy Jones, David McCullough, Vernon Jordan, Joyce Carol Oates and Sebastian Junger are just a few authors who will be on-hand at this year’s event. As a member of the media, over the next few months we’ll continue to keep you posted on all BEA events, as well as anything and everything that might light a spark of a story for you. With participants from all walks of the book business expected at this year’s show, you’ll have the opportunity to get a first-hand look at where the book publishing business is at and where it is headed.

I look forward to working with you in the months ahead.

Very best regards,

Tina Jordan

Director of Public Relations and Special Events BookExpo America

Press Credentials will be issued to those with EDITORIAL STATUS ONLY. Verification of status is subject to the discretion of BEA’s PR Department. To verify editorial status, include am editorial business card AND a copy of the editorial masthead from your publication. Note that credentials will not be issued until editorial status is confirmed. Also note that press credentials will not be mailed -- you may pick them up in the press room when you arrive at the event. Freelance Journalists will only be granted press credentials with a letter supplied from the publication that has commissioned their services PRIOR TO THE EVENT. Media who registered as press for BEA 2000 must still follow appropriate registration procedures for BEA 2001. Please complete and return this form by fax no later than April 20, 2001 to:

Tina Jordan/BookExpo America, 383 Main Avenue, Norwalk, CT 06851, P: 203/840-5384; F: 203/840-9384; email: tjordan@reedexpo.com

Name:_____________________________________ Editorial Title:_________________________________

Publication/Station:________________________________________________________________________

Address:_________________________________________________________________________________

City:_____________________________State:___________________________Zip:____________________

Phone:_________________________________Fax:_________________________Email________________

address on the preregistered press list distributed to exhibitors in advance of the show.

• Media are required to register and pay for BookExpo America’s special events/luncheons.
• All BEA sponsored Conference Sessions are free to the media; however advance registration is required.

Thursday, May 31 * Education Sessions

Twenty-First Publisher Track

(PE 1) Organization: The Secret Sauce ____

(PE 2) Process: New Business Models ____

(PE 3) Technology: Investing for Profitability ____

(PE 4) Igniting the eBook Consumer Market ____

(PE 5) Leveraging an In-House POD Output Channel ____

(PE 6) Optimizing Web Content for Mobile Devices ____

(PE 7) The Role of Books in the Era of Media

Convergence ____

(PE 8) The Erosion of Rights in the Age of Digital ____

(PE 9) New Markets, New Money ____

(PE10) The New Discipline of Marketing Digital

Content ____

(PE11) Bricks & Clicks: How Do Retailers Best Use ____

(PE12) Permissions: A Blueprint for Digital Age Solutions ____

(LL) (Live Lunch) The True eRevolution ($79) ____

(PE13) A Prescription re Encryption ____

(PE14) Bricks & Clicks: How Do Publishers Best Use ____

(PE15) Re-Purposing the Publishing Strategy ____

Thursday, May 31 * Special Events

(SE 1) ABA/ABC/CBC Luncheon ($25) ____

Friday, June 1 * Special Events

(SE 2) Financial Analysts Breakfast ($30) ____

(SE 3) Children’s Book & Author Breakfast ($22) ____

(SE 4) "Celebration of Books" Award Luncheon ($30) ____

Saturday, June 2 * Education Sessions

(EPU) ePub University ____

(PE16) How Publishers Profit from Packaged Books ____

(PE17) Spanish Children’s Books ____

(PE18) Publicity, Promotion and Public Relations ____

(PE19) High Impact – High Volume ____

(PE20) The Role of Library Services ____

(PE21) Making Business Books Bestsellers ____

(PE22) Pitching & Selling Serial Rights ____

Saturday, June 2 * Special Events

(SE 5) Saturday Books & Author Breakfast ($22) ____

(SE 6) Independent Publisher Day Luncheon ($30) ____

(SE 7) Audio Book Tea ($12) ____

(SE 8) Wynton Marsalis Benefit Concert ($25) ____

Sunday, June 3 * Special Events

(SE 9) Sunday Books & Author Breakfast ($22) ____

(SE10) Literary Luncheon ($30) ____

 For seating purposes, please check individual session you plan to attend.

 ____ TOTAL PAID EVENTS